Enterprise Social Data Becoming Core to C-Suite Strategic Decisioning
Understanding the social conversation as it happens is becoming a C-Suite priority, not just the focus of a brand manager. Social listening and data analytics companies have become valuable to executive-level operators and as a result the demand for robust data and visualization tools has increased.
Standalone Social Media Publishing Tools Need to Evolve
With the increased importance of VoC programs, previously standalone social media tools are becoming key features of CX software. Companies that provide publishing and basic engagement data only need to extend features as the importance of real-time listening and deep analytics grows.